Four Seasons Hotels and Resorts was one of the first brands to use Pinterest’s new Place Pins feature that allows details like the address or phone number of a location to be added to a pin. When planning a vacation, users can get more localized information—specifically on the Four Season’s four map-enabled boards, Gastronomic Travel, Concierge Recommends: Europe Uncovered, Extraordinary Honeymoons and Around the World by Private Jet.

“Innovation has always been part of Four Seasons brand DNA, and social media is no exception,” said Director, Corporate PR and Social Media, Four Seasons Hotels and Resorts Sorya Gaulin. “Social media allows our guests to better understand the unique Four Seasons experience. By working collaboratively with Pinterest, the new Place Pins will complement Four Seasons online trip planning service, Pin.Pack.Go, which connects guests with Four Seasons local experts worldwide through collaborative boards on Pinterest.”

To get personalized recommendations from Four Seasons local experts and try out Place Pins, follow these steps:

1. Create a Pin.Pack.Go board on Pinterest.
2. Leave a comment on the Pin.Pack.Go pin, indicating which Four Seasons you'll be visiting.
3. The Four Seasons hotel you specified will follow you on Pinterest. Follow back and invite the hotel to pin as a collaborator on your board. The hotel's local experts will pin recommendations filled with insider knowledge and hidden gems.
4. Use Place Pins to explore the area around the hotel for additional recommendations and popular attractions.
5. Pack and Go!