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Photo Courtesy of Sofitel Sofitel continues to expand its elegant, French-style hospitality in the Asia Pacific region, with three new hotels in the works in prime locations: Bali, Wellington and Shenyang.
Sofitel Luxury Hotels accelerates its development with the signature of three new management contracts in Wellington (New Zealand), Bali (Indonesia) and Shenyang (China) bringing the network in the Asia Pacific region to a total of 43 properties by mid-2014. Three key locations will welcome Sofitel in its signature brand style: French elegance conjugated internationally, while respecting the culture of each country. "These three new addresses are a perfect illustration of our precise target strategy. With our unique positioning, based on our French roots and close collaboration with famous architects and designers, today we are gaining more and more interest from investors, won over by our distinction and the successful repositioning of Sofitel in the luxury hotel business," commented Robert Gaymer-Jones, CEO of Sofitel Worldwide.
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